Is Marketing Important for Artists and Creatives?
Updated: a day ago
Marketing is not only important, but essential for every business. But what about for artists and creatives?
That is a very good question. And, as a marketer and creative, it is a question I come across a lot.
What I have found in my experience, and what you may find if you look into the current state of business in the creative industries (especially in Australia), is that most artists are so focused on the art and its creation that they will quite often neglect the business side of things.
Which, of course, is fine If you were to pursue the arts as a hobby.
However, if you want to make a career out of it, if you want to earn a living through your art and through your creative work, then you need to treat it like a business. And marketing is essential to any business. Regardless of what industry you are in, it is essential for businesses to understand marketing.
Now, the next question that usually comes up when speaking about this topic is, “is there a difference when marketing in the creative industries?” And the answer is yes. There will be small differences. But then again, there are, at the least, small differences when marketing in any industry.
That being said, the fundamentals of marketing, especially the fundamentals of digital marketing, are the same and transferable across the board.
So how then do you market yourself and/or your work within the creative industries?
Well, as much as I would like to go into great detail on that, there are so many aspects of marketing in the creative industries, both digital and traditional, that explaining them in great detail here and now would turn this blog post into a book.
So instead, I will be using this blog as a platform to explain more about marketing in the creative industries, as well as marketing in general, over the course of time.
If you are an artist or creative looking to market yourself and your work, or if you’re looking to learn about marketing in general, then don’t forget to check back each week for a new post.
I can also recommend the book 'Freelancing in the Creative Industries' by Karen le Rossignol & Claire Rosslyn Wilson to anyone planning a career in the creative industries. You can click on the banner below to search for the book:
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Until next time, keep thinking, keep learning, keep creating.